Internet Marketing is almost completely measurable and the objectives very clearly definable. Where the results cannot be quantified, say if the objective was, 'improve customer relationship', then the measurement criterion is defined. Effective objectives are measurable and provide time lines for delivery.

The profile of the target audience is defined and documented along with their online browsing, buying, usage patterns. This in turn helps to identify their online usage of websites, products, communities and other destinations they frequent

This is the campaign planning stage where the emphasis is on the 'selection' of Internet Marketing Programs to reach out to your prospects and to be found online to someone who could be looking for the products and services you offer. The deliverable in this phase is an Internet Marketing Plan document which will enumerate all the Internet Marketing initiatives we decide to use with the rationale

On completion of step 3, it's time to get back to the website and other content required to execute the campaigns. Website Optimization, New Pages, Micro Sites, Blogs, Landing pages, Viral Content are some of the design activities that will be undertaken in this phase.

The campaigns are executed and measured taking care to use the right metrics and tools. Reports are generated on a periodic basis and the progress evaluated. Care is taken to optimize the campaigns for optimum use of the resources. The campaigns are analyzed (real time when possible) and the results compared with the set objectives and budgets. Modifications are made to the campaigns, website, landing pages and other content to improve effectiveness and conversion. And the cycle is continued...