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To leap frog your competition, convert online
The conversion continuum from a suspect to a loyal customer comprises of many steps - reach, attract, engage, acquire, & retain - each representing an opportunity to build your relationships and to achieve your business goals.
This approach has been at the core of our practice which has helped us make web sites, products and campaigns that have worked well for both MNCs to start-ups alike.
Learn more about how we apply strategic, online marketing techniques to increase customer conversion. Click on the images above. |
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01 | Reach
The web is not just a cost-effective method but the most efficient and effective means we have today to pin point, target and reach to prospective customers worldwide.
With the Internet, the world is your market. With over 1.5 Billion Internet users world wide, the internet and the web has dramatically changed the way we reach and influence our target markets. Today with the click of a mouse we can reach a prospect either in New Orleans or in Budapest. Or better still we can help them to find you easily.
02 | Attract
Step 2 is about attracting and impressing on your target audience. We cannot acquire a customer without first attracting them.
More than semantics, this rule represents a fundamental, philosophical shift that can accelerate your customer acquisition process. A 'suspect' or a 'prospect' is one who has no information about your brand/ products/ company. If you do not impress the target in the first few seconds (be it online or offline) his/ her eyes are trained to wander off to look for something familiar or something 'attractive'. This is especially true when your suspect is sitting on the other side of a screen and not the counter. Go to next step >>
03 | Engage
Get the audience to interact with your brand. And make sure that every interaction across all touch points is a positive experience
Once you have a prospective customer on your website, you have to engage him long enough to link him to your brand, to make him linger long enough to register the brand into his/ her consideration set. It's equally or more important to engage your existing customer base to enhance the brand experience and to keep in on his/ her top of mind awareness.
04 | Acquire
Build trust. Credibility. Confidence. There is no easier way to win a customer. But building trust 'online' requires new ideas and strategies
Customer acquisition is about building trust between the brand/ company and it's prospective user.
The companies that will own the next decade in business are turning to focused Customer Acquisition strategies and processes to gain a competitive advantage, to control processes, to make knowledge-based marketing decisions, and to get more sales from current marketing budgets. Go to next step >>
05 | Retain
The cost to acquire new customers becomes a black hole when you factor in broad-based advertising expenses and acquisition costs.
The customer that you have now is worth a lot more than the one that you don't have access to. Customer acquisition is fast becoming a distant second to customer retention, and with good reason.
The Internet and the web have dramatically altered retention strategies and methods as it has changed customer expectations as well.
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